A smart businessman converts the opportunities available in the market into business. The needs of people keep changing according to time and circumstances. Finding the hidden opportunities in these needs is the hallmark of a successful businessman. The purpose is not only to increase business but also to remove such shortcomings in society that have not yet been noticed by anyone. By solving such problems, a businessman not only makes a good market but also benefits society.
One such business based on the current circumstances, created by the CORONA pandemic is e-learning.
What is e-learning?
A Formal teaching system with the help of electronic sources is known as e-learning. Advancement in technology has made it rapidly available to people of every sector. Major components used in e-learning are computers and the internet.
Profound demand, easy access and considerable margin in profit have made e-learning the best bet in the business world. Maneuvering some easy-peasy tip-offs, we can bring into being a successful business.
10 Simple Tips to start an e-learning program
- Topic Matters
Choosing the right topic is of high priority because that’s what attracts people. While selecting the topic, keep in mind that it should not be influenced by anyone but should be highlighting your talent. Topics for which you have complete knowledge, and which exposes the passion, not your compulsion.
We can even choose such topics which are aimed at helping people suffering from personal, professional or social problems. If we have dealt with those problems and can make people feel better by sharing the experiences and solutions, then why not pick it as a topic of your e-learning program.
- Market Demand
Apart from passion and knowledge, another essential fact is that whether the topic was chosen is in demand or not. If we choose such a topic, about which no one wants to read or know, then, no need to talk about the consequences.
Google it, discuss it, observe the market for trending courses…Then finalise the topic.
Choosing a trending business brings competition along with them. Study them minutely and pick those areas that are untouched. Include them in your package and get ready to compete.
- Make it Presentable
Remember, it’s e-learning, learners may miss the practical class. Include all the related resources – videos, presentations, visuals and graphics, reading material, activities, assignments, workshops and so on. Assemble it and share it.
Pick the right community for your course to make it available to target people. Few examples of communities on social media are the health community, the business community, the art community, the mother’s community etc.
- Select Online Platform
Setting up your own Online School is a BIG No-No… Pick any of the available marketplaces for online courses and get started. Many Learning Management systems and marketplaces are available which allow you to place your e-learning program on their platform in exchange for a small commission. Then, why invest so much? Just go for it!
- Grab Attention
Present your course in a manner that people stop scrolling the bar. They get attracted to your presentation and bound to see the course. The market is already full with all kinds of courses and learning programs at the best of prices. Be unique to dominate the market.
Stand out from the crowd, grab the customers and win the market.
- Make People Aware – Marketing Strategies
Marketing needs no introduction. The right marketing can make a product so popular that it becomes a topic of discussion in every household. New innovative ways of marketing make it easy to popularise the product. Or one can choose from the prevailing ways of marketing that are already running the show. Promotions through the early bird discount scheme and ads placement are in vogue. Partnering with influencers and running affiliated programs are the trending ones. Use marketing strategies and make your product the first choice of your target customers.
- Tools and Technology
Presenting courses online needs good hand on film tools like shooting, recording, camera handling, editing, voice-over, etc. The presentation of the video also needs attention on background, colour choice, distance, size, quality and numerous other things. Many filming/editing tools and apps are available to make it remarkable. If handling tools and technology is not your cup of tea, then it can easily be outsourced too.
- Pick The Target
Sharing the courses with the right audience saves energy, time and money and generates revenue in return. Scan age, gender, genre, type, country, language and other criteria that are fit for the course. Pick the community or marketplace where you get the customers falling in the scanned criteria. Investing time and money in target customers is always the right choice.
- Course Content
Collect all the information related to the course and design it in a structured form. Designing modules and a stepwise plan for each module gives clarity to the learner. He can evaluate easily what he is going to learn through the course. A structured plan has information not only about the topics to be covered in each module but also carries the assignments. Every module is then assessed and reported to brief the progress made. It assists learners to evaluate their achievement. Compiling all these contents together makes a course an impactful one.
- Give your Course a Magnetic Effect
Those courses that help a person in developing a skill, enhance their knowledge and make them a different personality after completion, are always admired and recommended. To give your course a magnetic effect, make sure to evaluate and assess it from time to time that whether our learners are getting benefitted from the course or not. Courses bringing a positive change in a person are always a hit and attracts customer as a magnet.
So, what to wait for? Program a course; put these tips and tricks into operation and you are all set to bang.
